How to Design Stickers Online - Free Sticker Design Software

How to Design Stickers Online - Free Sticker Design Software

Ella Ella
10 minute read

Whether for small businesses, artists, or personal use, creating custom stickers online offers a creative outlet and a marketing tool. There are a variety of sticker types:

Combined with the simplicity of starting to sell stickers online, the possibilities to design stickers are endless.

The journey of making stickers starts with a sticker design. A compelling design is crucial, whether you're aiming for cute stickers, branded stickers, an attention-grabbing sticker design, or something just for you. Use digital art programs like Adobe Illustrator for detailed designs, or explore professionally designed sticker layer templates available on platforms like Canva or Adobe Express.

Sticker Design Software

Creating custom stickers online can be both fun and straightforward. There are several online tools available that make the process accessible to both beginners and professionals in graphic design. These programs have a ton of sticker templates that so many sticker shops use. Here's a summary of the top three free software options to make stickers:

  1. Adobe Express (formerly Adobe Spark):

    • This free web app is part of the Adobe family and is known for its intuitive interface.

    • To create stickers, use the “Post” section, where you can choose the size, shape, layout, and customize your design with images, filters, and text.

    • Adobe Express also offers a variety of templates for those seeking inspiration.

    • The final design can be saved and downloaded in JPG, PNG, or PDF formats for printing.

  2. Canva:

    • Canva is a user-friendly tool that offers a vast gallery of templates that can be fully customized.

    • You can alter pre-existing elements, change backgrounds, colors, text, sizes, and fonts, and add filters and images.

    • Canva’s image library contains over a million photographs, illustrations, and icons.

    • Finished stickers can be downloaded in PDF, JPEG, or PNG formats.

  3. VistaCreate (formerly Crello):

    • Similar to Canva, VistaCreate provides an easy-to-use interface with a variety of customizable layouts.

    • It offers a wide range of tools to customize your project, including options to upload your own images, use gallery images, alter colors, and add text, frames, icons, symbols, and geometric shapes.

    • You can either modify pre-made templates or start from scratch.

    • The software is versatile and allows for the creation of diverse sticker designs.

Each of these tools offers unique features and a user-friendly interface to help you create the perfect stickers for your needs, whether it's for a business, a wedding, or just for fun.

Selecting Sticker Materials and Finishes

The choice of sticker paper and finishes plays a critical role in the outcome of your finished stickers. This decision affects not just the aesthetic appeal but also the functionality and durability of the paper backing your stickers. Let's delve deeper into the options available and how to choose the best one for your needs.

1. Vinyl Stickers

  • Durability: Vinyl stickers are renowned for their durability and resistance to environmental elements. This makes them an ideal choice for outdoor applications, where exposure to weather can quickly degrade lesser-quality materials.

  • Versatility: These stickers can be used on various surfaces, including metal, plastic, and glass, making them versatile for different uses.

  • Types: There are different types of vinyl sticker paper, including traditional vinyl, which is perfect for flat surfaces, and cling vinyl for temporary applications. Custom vinyl stickers are a popular choice for businesses seeking high-quality, branded stickers.

2. Adhesive Sticker Paper

  • Common Uses: Adhesive sticker paper is the go-to choice for standard labels and stickers. It's widely used for product packaging, office supplies, and organizational purposes.

  • Varieties: This category includes options like matte sticker paper, which offers a non-reflective finish, and glossy sticker paper, ideal for vibrant and eye-catching designs.

  • Compatibility: Most adhesive sticker papers are compatible with standard home printers, making them a convenient choice for DIY sticker printing.

3. Holographic Stickers

  • Visual Appeal: Holographic stickers stand out with their unique reflective surfaces that create a rainbow effect. This feature makes them a popular choice for decorative purposes or for brands wanting to add a distinctive touch to their products.

  • Material: These stickers are typically made from a kind of vinyl that has a special iridescent sheen.

  • Customization: Many sticker shops offer the option to customize holo stickers, which can include your own custom branded sticker design, adding a personalized flair to this already striking sticker type.

4. Die Cut Stickers

  • Personalization: Die-cut stickers are cut to the exact shape of the design, offering a more tailored and professional look. This customization allows for more intricate designs and shapes, making each sticker unique.

  • Application: They are perfect for branding, as they can be cut to any shape, including the shape of a logo or specific product.

  • Options: These stickers can be printed on various materials, including vinyl and adhesive paper, offering flexibility in both appearance and use.

5. Sticker Finishes

  • Matte Finish: A matte finish provides a non-glossy, subdued look. It's less reflective and gives a more professional or elegant appearance.

  • Glossy Finish: Glossy stickers are shiny and vibrant, enhancing the color and making the design pop. They're great for colorful and eye-catching designs.

  • Satin Finish: Satin finishes strike a balance between matte and glossy, offering a slight sheen without the high reflectiveness of a glossy finish.

Additional Considerations

  • Printing Compatibility: Ensure that the sticker paper you choose is compatible with your sticker printer. Some materials require specific types of ink or printers.

  • Durability Needs: Consider the intended use of your stickers. For instance, stickers meant for cars or outdoor use should be weather-resistant and UV-protected.

  • Environmental Impact: If sustainability is a concern, look for eco-friendly options like biodegradable or recycled sticker paper.

Printing Stickers with Your Premier Choice

When your sticker design is finalized, the next exciting step is printing your stickers. At, we understand the importance of this phase and offer the best solutions to bring your designs to life. Here's how you can proceed with our printing service.

Print Stickers Professionally Through Custom Stickers

  • High-Quality Bulk Printing: For top-notch quality and larger quantities, CustomStickers is your go-to destination. We pride ourselves on being the best online platform for sticker printing, offering a range of options to suit all your needs.

  • Wide Range of Website Prints: We specialize in various sticker types, including custom vinyl stickers, die-cut stickers, holographic stickers, and comprehensive sticker sheets. Our state-of-the-art printing technology ensures that each sticker is a work of art.

  • Competitive Pricing: At CustomStickers, we believe in providing exceptional value without compromising on quality. Our stickers are not only beautifully printed but also offered at competitive prices, making us the ideal choice for both personal and professional projects.

Using a Home Sticker Printer

  • Ideal for Small Quantities: If you're looking to print stickers in small batches, using a home sticker printer is a convenient option. Equipment like a Cricut cutting machine or a high-quality home printer can be used for this purpose.

  • Paper Compatibility: It's crucial to ensure that your home printer is compatible with the type of sticker paper you've chosen. Different papers may require specific printer settings or ink types.

Tips for Printing Personalized Stickers:

  • Ensure your design has a transparent background for cleaner edges.

  • Consider adding a white border to make your design stand out.

  • Check the alignment and color accuracy before printing in bulk.

Selling Stickers Online

  • Pricing: Factor in the cost of materials, time, and shipping. Research other sticker shops for competitive pricing.

  • Marketing: Use social media posts to showcase your stickers and attract potential customers.

  • Shipping: Decide how you will package and ship stickers. Consider the cost and logistics of mailing stickers to different locations.

Once you decide to start your small business, choosing the right platform to sell your stickers is crucial. E-commerce websites like Etsy, eBay, and Amazon are popular choices due to their extensive customer bases and visibility they offer for products. However, social media platforms such as Instagram and Facebook are equally powerful, providing direct engagement with your audience. For those seeking more control over branding and customer experience with custom sticker design, setting up your own e-commerce website can be a beneficial move.

Setting up your online shop involves creating clear and compelling product listings. These should include high-quality images, detailed descriptions, and all necessary information, such as size, color palette used, material, and pricing. Employing SEO strategies by using relevant keywords can significantly enhance your visibility on search engines and within e-commerce platforms.

Pricing your stickers appropriately is essential. This involves calculating the costs of materials, production, shipping, and platform fees to determine competitive yet fair pricing. Implementing tiered pricing, like offering discounts on bulk purchases, can attract more buyers.

Marketing and promotion are key components of a successful online sticker business. Utilize social media for showcasing your company prints and products, sharing customer feedback, and running promotional campaigns. Collaborating with influencers can extend your reach, while email marketing—through newsletters containing new designs and discounts—keeps your audience engaged.

Customer service and engagement are integral to building trust and loyalty. Encourage and respond to customer reviews to improve your offerings. Regular interaction with your audience on social media, responding to comments, and involving them in your creative process can foster a strong community around your brand.

Efficient fulfillment and shipping are also critical. Ensure your stickers are well-packaged to avoid damage in transit. Offer various shipping options, be transparent about shipping times and costs, and consider international shipping to expand your market reach.

Analyzing and adapting your own sticker strategy based on sales data and customer preferences is vital for sustained success. Use analytics tools to track which stickers are popular and which aren't, and be ready to adapt your strategy accordingly.

To turn your sticker hobby into a business, you can sell stickers at craft stores or online. Platforms like Etsy provide a marketplace for handmade stickers. When setting up your sticker shop, consider the following:

Sticker Shop Considerations

Running a sticker business involves various aspects:

  • Inventory Management: Keep track of the stock of different sticker types and designs.

  • Customer Service: Address queries and feedback promptly.

  • Branding: Develop a unique brand identity with consistent color palettes and designs.

Making Digital Stickers

For those interested in digital art, using a digital art program stickers is another avenue. Digital stickers can be used in social media posts, digital planners, and more. Tools like an Apple Pencil can help in creating intricate line drawings and designs.

Legal and Ethical Considerations

Ensure that your sticker designs are original and do not infringe on any copyrights. If you're using a platform like Etsy, familiarize yourself with their policies.


Creating and selling stickers online can be a rewarding and creative venture. From designing your own custom stickers to printing and selling them in your sticker shop, the process of making your own stickers is filled with opportunities for creativity and entrepreneurship. Whether you're making vinyl stickers, a sticker sheet, or digital stickers, the key is to maintain quality, uniqueness, and a strong connection with your audience. It's an opportunity to learn how to best price stickers, partner with a graphic designer, and a professional printer like CustomStickers. 

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