Unboxings are one of the most exciting things about buying new products. Whether you're receiving a new gadget as a present from someone or purchase something for yourself, unboxing is an experience that everyone looks forward to. But how can you make your unboxing experience more memorable? Whether it's to entice potential customers with the first look at a new product or to highlight specific features of an item, manufacturers use unboxing as a marketing strategy to drive impulse purchases and increase sales. Understanding what makes your experience unique and capturing those details in photos, videos and blogs will help you stand out among other shoppers.
Understand the importance of a memorable unboxing experience
How can you make a lasting impression on someone when you're opening their gift? While there are many tips and tricks to help you remember a specific experience, the most important thing you need to understand is why you're doing this in the first place. Gifting a product is a gesture of goodwill. The sender wants you to enjoy the new item, have fun and make memories with it. You won't feel the same way if you don't appreciate the gesture or are just out to make a sale. Your experience opening and using the product should be as personal as possible. You can incorporate thoughts about the sender and what's in the box, but these are secondary and should be kept short. The focus should be on how the product makes you feel.
Research your audience and build your message around their needs
When planning your unboxing experience, you'll want to ensure you understand how people shop and how they prefer to receive gifts. People generally buy presents for others, so it's important to know why they want what they do. As a shopper, you may prefer Amazon over other stores. Perhaps your audience prefers to buy on social media. Knowing this information allows you to create messages around your audience and products that will be more relevant and impactful. When choosing a product to unbox, think about what makes it unique and the audience you want to reach with your message. You can also take the opportunity to highlight certain features of the product and what they mean to your audience. By incorporating these elements and creating a story around the gift, you can make a truly memorable experience.
Make it personal and keep it concise.
Whether a simple blog post with photos or an elaborate video blog, your unboxing should be personal and concise. Your goal is to create a story around the gift, so only stay for a short time on one topic. Keeping your content brief lets you focus on the gift and how it makes you feel. You don't have to go into enormous detail about how the product works, but you do need to explain why you're so excited about it. One of the best things about unboxing experiences is that you don't need to be technical or go into detail about how a product works. Many people are interested in a general overview of the product, especially if they're receiving a gift they don't know much about.
Have a goal, be specific, and ask yourself why you're doing this
When you're ready to start unboxing, take a step back and think about why you're doing this. If you're gifting a product, consider what your audience wants and needs. If you're opening a present yourself, think about your own needs and what you'd like to get out of the experience. While unboxing is a great way to show off new products, it can also be used to highlight certain aspects of an item and create a story around it. By thinking about these details and creating a personal story, you can make your experience more memorable. One of the best ways to create a memorable experience is to ask yourself why you're doing this in the first place. Why are you unboxing the product? What is the goal of your unboxing?
Be prepared for unexpected situations
When you're unboxing a product, you may encounter an unexpected situation. Whether it's a product you love breaking or you run out of batteries for the device, these experiences can make your experience more memorable. While these events don't necessarily ruin your experience, you do have to be prepared. If the unexpected happens, try to quickly adjust and move forward with your unboxing. Once you've dealt with the situation, you can quickly move back to the reason you were doing this in the first place. With these tips in mind, you can create a truly memorable unboxing experience. Use your blog, Instagram, and videos to tell a story about how the product makes you feel and why it's worth spending money on.
Use Stickers in Place of Tape
If you're using a resealable bag to hold together some of your packaging, add a sticker to the bag instead of using tape. Tape gives a box a sloppy, unfinished look, but stickers add a polished finish to the bag. You can use logos or images to make the bag look much more attractive than tape. There are a few ways you can use stickers instead of tape to secure a bag. You can use scotch tape, but it creases easily and doesn't stick as well as an adhesive sticker. Glue is what you want, too, so you don't have to worry about it damaging the bag. When you're done, put the adhesive sticker on the outside of the bag, so it looks like it came with the product. You can go a step further and write the name of the product on the sticker, so it looks like you included a label.
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Add a Card with Product Info and Key Selling Points
If you're using a resealable bag, you can also put a card inside it with product info and key selling points. This makes your bag look more professional, and it'll also be easier for potential buyers to find the information they need, even if the product isn't one they've ever heard of before. This is especially useful if they're interested in something that might fall outside of the category your product falls under. You can also use a card like this to add any other information that would be hard to fit on the outside of the bag.
