Copyright Laws for Stickers and Labels: Guide

Copyright Laws for Stickers and Labels: Guide

Kit Kit
5 minute read

Designing stickers and labels is a creative and potentially lucrative venture, but it comes with its share of challenges, especially for entrepreneurs and artists. In today's digital age, where inspiration is just a click away, it's tempting to draw ideas from existing sources.

However, it's essential to understand that imitation, in terms of stickers and labels, can sometimes lead to serious legal consequences. Today's guide will navigate you through the intricacies of copyright infringement for stickers and labels, helping you understand the laws, risks, and ways to protect your creative work.

Copyright Laws for Stickers


When you start selling stickers, you're treading on the territory of intellectual property. Your stickers are a form of creative expression, and because of that, they are subject to intellectual property rights. It is illegal to use another person's design or artwork for your stickers without first obtaining their permission, according to 17 US Code 910. When you get started, you should explore deeper into the subject to familiarize yourself with the United States Copyright Act of 1976, which lays down the legal framework for copyright protection.


Trademark infringement is another legal pitfall to be wary of. It involves the unauthorized use of brand logos, slogans, or trademarks on stickers and labels. Even if a trademark isn't officially registered with the US Patent and Trademark Office, obtaining the owner's permission is an essential step to avoid legal trouble.

Fair Use

While copyright and trademark laws protect intellectual property, there are exceptions, such as fair use. Parody stickers or labels, for instance, may fall under fair use if they introduce new expression or meaning to the original work. Understanding the nuances of fair use is vital to avoid potential legal disputes.

Legal Consequences

Incorporating copyrighted material into your sticker designs without obtaining proper authorization can lead to a number of legal consequences in the United States. You should learn about both the civil and criminal penalties for copyright infringement to fully appreciate the potential risks associated with this practice.

For precise and tailored legal advice pertaining to your specific situation, it's always best to consult with an attorney who specializes in intellectual property law. An experienced lawyer can guide you through the complexities of copyright and trademark laws, helping you make informed decisions and steer clear of legal troubles.

Three Notable Infringement Cases

Bitburger vs. Budweiser

An intriguing trademark dispute unfolded between Bitburger Brauerei and Anheuser-Busch. German courts ultimately dismissed the case, ruling that Anheuser-Busch's "Anheuser-Busch Bud" beer did not create confusion among German consumers. This case illustrates the role of trademark laws in protecting brand identity.

Pokémon vs. Redbubble

Pokémon, a global phenomenon, engaged in a legal battle with Redbubble over copyright infringement. The case centered on Pokémon characters and logos appearing on merchandise sold through Redbubble's platform. Redbubble faced liability for hosting these infringing designs, highlighting the responsibilities of online platforms in enforcing copyright laws.

The Associated Press vs. Shepard Fairey

One of the most iconic copyright disputes involved street artist Shepard Fairey and The Associated Press. Fairey faced legal action for infringing on a copyrighted photograph in his famous Obama "Hope" poster. Eventually, the case was resolved out of court, emphasizing the complexities and potential consequences of copyright infringement.

Copyright Protection for Handcrafted Stickers

For those starting on a career path, or side business in the stickers and labels business, safeguarding your original creations is very important. You can achieve this by using the © symbol on your work and, if you desire more robust protection, by registering your designs with the US Copyright Office.

Online marketplaces like Etsy, which host a plethora of creative goods, take copyright infringement seriously. It's worth noting that disclaimers claiming ignorance of copyright laws won't shield offenders from legal penalties. This highlights the importance of adhering to copyright laws when selling on such platforms.

Trademarking Stickers and Labels

If your sticker designs feature unique logos or slogans, consider seeking trademark protection. To determine if your design is already registered, you can consult the US Patent and Trademark Office's database. Trademarks are invaluable for preserving brand identity and preventing unauthorized use of your intellectual property.

While federal trademark registration offers comprehensive protection, it can be costly. Alternatively, consider state trademark registration, which provides more budget-friendly protection, albeit with more limited coverage.

Sourcing Images and Assets Legally

A simple way to avoid copyright issues is to use royalty-free and stock photos and assets. These resources are often free to use for both personal and commercial purposes or available under a Creative Commons license, ensuring you stay on the right side of the law while enhancing your sticker designs.

Debunking Copyright Myths

Copyright law is confusing. Here we will try to help dispel some common myths to make it easier to stay compliant with copyright laws:

  • Lack of awareness is not a valid excuse for copyright infringement.
  • Owning a copy of a work doesn't grant you copyright permission.
  • Profit intent plays a role in some fair use cases.
  • Not all online content is in the public domain.
  • US copyright laws extend protection to foreign works.
  • The amount copied doesn't determine infringement.
  • Acknowledging the owner doesn't excuse infringement.
  • Copyright symbols are optional but can be beneficial.
  • Educational use comes with specific guidelines.
  • Copyright protection applies automatically upon creation of the work.

Final Thoughts

Understanding copyright and trademark laws is important for anyone involved in designing stickers and labels. Avoiding infringement is not just a matter of ethics but also a means to protect your creative work and sidestep the potentially costly legal complications that can arise from copyright and trademark violations.

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