Hemp has become more popular in recent years and businesses in this sector face a lot of competition. Discover how the right stickers can improve your marketing campaign.
By 2027, the global hemp market is expected to reach $18.6 billion climbing from $4.9 billion in 2019. As such, it’s a guarantee that there’s a high demand for hemp products on the market. However, there’s also countless companies vying for the interest of the same customers. This is why it’s important to ensure that you hit the ground running with your business marketing campaign. Specifically, you should think about how you are packaging your products.
Packaging has a huge impact on customer demand and conversion rates. The right packaging can help convince a customer to purchase a product they are considering. More than 70% of customers in America claim that their purchasing decision is directly influenced by packaging design.
Hemp is usually sold in bottles but these don’t need to be dull or plain. You can decorate them and make them more attractive with the right custom stickers. This will provide numerous benefits for your business and help you soar ahead of the competition.
Introduce Key Features
If you want your product to sell, you need to give customers a reason to buy. With custom stickers you can immediately highlight the key features or even the USP of your product. This could include information that the products are approved by the FDA or any other product accreditation that could help convince a customer to buy. You can include as much detail as you like. You can also list some of the conditions that your product is used to manage without directly claiming it to be a cure. Don’t forget, a lot of customers purchasing hemp these days are interested in the potential wellness benefits.
Ensure Your Product Looks Like A Premium Choice
When customers purchase hemp items on the market, they often only want the best. First impressions count here and your product needs to look fantastic. You can use custom stickers to get the right aesthetic for your product. This can ensure that your products look fantastic whether you are displaying them on a shop floor or posting images of them online on your website. If you make your product look luxurious, it can help guarantee that they stand out from other alternatives that might be available.
Make Your Branding Attractive
Finally, you need to think about the branding of your hemp business. Branding is key to successful company growth. With the right brand perception, your customer base will steadily increase.
Again, packaging is a key piece of the puzzle here. Don’t forget, you can design your custom stickers to have any aesthetic that you want. Perhaps you are looking to appeal to the wellness crowd or those that are keen to get back in touch with nature? If so, you can choose stickers with natural shades that remind customers of the outdoors. This is just one example of how your package design can shape ideas about your business and your brand.
Learn more about using stickers as a marketing tool.
