To take your business to the next level, you can use stickers as a marketing tool. Business stickers are a fun, affordable, and accessible way to market your brand. They can be used in many creative ways, from placing them on cars or signposts to handing them out at events as freebies.
Depending on your target audience, you can also sell business stickers as part of a more extensive marketing campaign with other merchandise. First, however, it’s easy to get your sticker marketing strategy started.
There are numerous considerations before diving headfirst into this type of promotion. To help you get started, here are some helpful tips on how businesses use stickers as a marketing tool.
KNOW YOUR AUDIENCE
The first step in designing a sticker marketing campaign is to know your audience. Custom stickers are a great way to promote your brand, but only if your audience will actually use and apply them.
When designing your sticker marketing campaign, think about popular, cool design trends or focus on the part of your brand that you know people love. That’ll draw in the customers who already know you and get them to use your stickers—guerilla marketing in a nutshell.
DECIDE ON YOUR STICKER TYPE
The next step in designing a sticker marketing campaign is deciding the type of sticker you’ll use. This will depend on the audience you’re targeting and the look and feel you’re trying to achieve. You can use several different types of stickers to promote your brand. A few common types are holographic, clear, and of course, vinyl. Consider your design and budget to pick which will be best for your campaign.
MAKE SURE IT’S “COOL”
Stickers are super versatile and a great way to get your design ideas out to the public. But there’s plenty of competition in the so-called sticker game.
You need to ensure your brand isn’t just another company marketing another product. Think of something outside of the box! Whether it’s a character that represents your brand, a rework of a popular design trend, or something downright weird, having a fresh and interesting sticker will draw a lot more attention to your campaign.
Think about every college student’s laptop or every downtown lamp post. They’re covered in stickers—or “sticker bombed,” as people say. Ask yourself how your sticker will stand out against a crowd like that. Make sure to use bright colors or make a particularly flashy, intricate design. Those will work best to make your business the talk of any campus or neighborhood.
Planning to use Stickers as a marketing tool
Before you begin printing and distributing your business stickers, it’s essential to plan your marketing campaign. For example, you can create a sticker campaign that promotes your new logo. Then, you can hand out these stickers to customers and invite them to place them on their windshields to let other drivers know about your rebrand.
You can also encourage your customers to place one on their home or work window to let other people know about your business. Again, this is a great way to get your name out there.
Stickers are also perfect for promoting a special event or sale. For example, you can create stickers with a catchy slogan and distribute them to potential customers.
Another great way to use stickers in your marketing campaign is by handing them out as gifts. This is a great way to reward customers and encourage brand loyalty. Read our post on the top reasons that people love stickers.
Determine where you’ll place your stickers
When designing a sticker marketing campaign, the last thing to consider is where you’ll place your stickers. If you’re not giving them out to customers to place themselves, you can consider placing them around your neighborhood or city yourself.
How you do this will depend on the sticker type since some stickers work better on various surfaces while others are more limited. But either way, they’re great for targeting a specific audience like drivers or customers at a particular location.
Businesses use custom stickers as a marketing tool for many reasons. They can also be customized with different colors, shapes, and sizes. And they’re more popular than ever before!
With easy, cheap printing available, you should incorporate business stickers into your company’s marketing strategy as soon as possible. It’ll give it the personalized, artistic touch traditional advertising can miss. Custom stickers are a great way to highlight your logo, brand name, or slogan!
Read our other guides for more sticker business ideas.